We are JON

Late November 2007, 3 ex-workmates catch up for dinner.

Standing outside a dodgy pub sinking beers in the late summer sun, they're nearly doubled over with laughter at their latest escapades..."I rubbed my eyes and said, 'Amber is that you?" ...."So then we pinky promised whatever happens, we'll always be friends"....."The place is so small I do my own production estimates"....."My agency is run like a Communist state".... "I'm loving it. I just made a deal for 6 weeks of annual leave a year".

The conversation flows on as they move from dodgy pub to not-so-dodgy restaurant, Bodega. Many Argentinian beers, Spanish reds and tapas plates later, JON is born. It started big - reviews...restaurants, people, fashion, places...then bright lights and B-grade celebrity stardom for Jake. He could see it already. Nat being ever efficient and organised started drawing up Y-frames and mindmaps. Oli just laughed, proclaimed it was "GOLD" and asked when we'd have more beers.

It never extended beyond a blurry photo taken on Bill's blackberry and the promise of another JON dinner. To this day, it remains what it always has from the start....3 mates loving the hilarity, food and good times they share with each other.

We are JON.